TIO has entered into a long term partnership with the Alice Springs Town Council for the naming rights of Traeger Park Oval.
From today the premier sports field will be known as TIO Traeger Park Oval.
Alice Springs Mayor Damien Ryan said the sponsorship over five years was a win for the people of Alice Springs.
“This is a partnership with the people of Alice Springs through Council,” Mr Ryan said.
“Sponsorship from TIO will ensure Traeger Park Oval continues to attract national and international sports fixtures and major events for the people of Alice Springs.”
TIO Chief Executive Richard Harding said the Oval was important to the people of Alice Springs.
“Whether it’s through AFL, NRL, cricket, the Masters Games or a major event, almost every Central Australian has a living memory at Traeger Park Oval,” Mr Harding said.
“This sponsorship not only demonstrates our commitment to the people of Alice Springs, but also compliments our work with the CAFL to improve road safety.”
Mayor Damien Ryan said Council will use the sponsorship to enhance the sound system at the Oval.
“An improved system will increase sound and clarity and help Alice Springs retain and attract major events,” Mr Ryan said.
Mr Harding said TIO said TIO has a long history in Alice Springs and is very confident about its future.
“We want to help build confidence in the Territory and a more resilient community through insurance, home ownership, safer roads and Territorians fulfill their dreams and lifestyle,” Mr Harding said.
“TIO has made a conscious decision to align our sponsorships and community engagement activities to provide lasting benefits to the Territory.”
TIO Traeger Park Oval features new signage around the Oval grounds and street entries.