Wednesday, October 27, 2010

Taking Crisis Communication training to a new level with iPad

What do you do when the media is hammering at your door for a comment and all you want to do is hide? How will blogs, Facebook, Twitter, YouTube and other social media networks make your job harder? And is it possible to talk yourself out of trouble?

These are questions Darwin based public relations agency Creative Territory is helping local companies answer through its new crisis communication workshops using iPads.

Recovery was developed by Creative Territory to help organisations work through the steps of a crisis without actually getting their fingers burned.

Creative Territory Managing Director Tracy Jones says the new training module is like a create your own adventure for crisis communication.

“We put participants through a simulated crisis with the iPad, allowing them to make choices about how to deal with the communication challenges that come along,” she said.

Recovery uses expert facilitators and iPad-based consoles to provide a safe environment in which participants can learn about how a crisis develops, grows and can be managed.

Drawing on Creative Territory’s extensive experience in dealing with major issues and crises here in the Territory, Recovery is the only crisis communication simulation that takes the special needs of the Territory into account.

It is an Australian first, using an iPad interface to take you through a crisis scenario, the end of which is determined by the decisions you make along the way.

For more information on Recovery contact Tracy at Creative Territory on 8941 9169.