Sunday, June 19, 2011

5 ways to improve your Twittercue to get your message out

By Tracy Jones

Since I wrote about the Twittercue back in April, we’ve seen an amazing take-up of this idea by social media-savvy PR professionals. (read the original post)

A Google search of the term “twittercue” pulls down more than 2400 results, a far cry from the first time we searched the term and got just 12. Our blog posts have been tweeted hundreds of times by converts and about 10 other blogs have carried posts on the topic.

Thanks everyone for spreading the word, although we’re still working on getting Wikipedia to accept Twittercue as a new term.

From watching the words spread, we’ve picked up a few more suggestions on how to make a Twittercue work better for you:

  1. Tweet your own Twittercue. PRs who do are more likely to see their post retweeted, sometimes hundreds of times.
  2. Keep your Twittercue to 120 characters or less, otherwise Tweeps have to edit your original post before retweeting. Remember: you want them to Tweet your exact words.
  3. Make sure you have a link back to your online media release so people can get the full story.
  4. If you are writing a Twittercue in an emergency situation, make sure your tweet is self-explanatory. People don’t always switch between Twitter and a web page if they are on their smart phone in the aftermath of an earthquake.
  5. Add appropriate hashtags.

We’d love to hear about your experience with Twittercues and find out if they have been successful for you, so please post your comments to allow us to pass your success on to others.

Twittercue: 5 ways to improve your Twittercue to get your message out #PRtips #socialmedia