Tuesday, January 10, 2012

NT Facebook membership up 20% in six months

Facebook membership across the Territory has grown by more than 20 per cent over the past six months, according to the latest statistics compiled by Creative Territory.
There are now almost 85,000 Facebook users who list the Territory as their home, including 64,860 in Darwin and 12,920 in Alice Springs.
The raw data, drawn from Facebook’s advertising tool, shows more substantial increases in smaller centres such as Nhulunbuy and Tennant Creek. However, this is likely to be the result of more accurate data collection as the number of Territorians listed in “unknown” towns as dropped considerably since Creative Territory first started collating this data.
Facebook membership 
Jun 11
Sept 11
Dec 11
Six-month Growth %
Total NT
    69,620
           72,420
             84,580
21.49
Darwin
     50,240
           52,020
             64,860
29.10
Alice Springs
     10,060
           10,260
             12,920
28.43
Katherine
       2,640
              2,780
               3,360
27.27
Nhulunbuy
       1,280
              1,380
               1,960
53.13
Tennant Creek
          780
                 880
               1,160
48.72

Facebook usage is highest among Territorians in their 20s with almost 30,000 members. But don’t think that Facebook is not an effective means to reach older Territorians – there are still more than 10,000 Territorian members aged over 50.
While both men and women use Facebook at around the same rate while they are younger, women are more likely to be members as they age.
While LinkedIn continues to enjoy stronger growth than Facebook in the Territory, it has a long way to go before it catches up. At 31 December it boasted 11,091 Territorian members, about one-eighth the following.
LinkedIn Membership
Jun 11
Sep 11
Dec 11
Six-month Growth %
All major centres
8,177
9,494
11,091
35.64
Darwin
6,219
7,214
8,254
32.72
Alice Springs
1,344
1617
1845
37.28
Katherine
252
308
367
45.63
Nhulunbuy
462
555
625
35.28