Tuesday, October 02, 2012

Facebook just keeps growing in the NT

By Tracy Jones

Following a dip in Northern TerritoryFacebook membership post Christmas, membership has surged again to increase by 32 per cent over the past 12 months.

There are 95,320 Territorians on Facebook, up from around 72,000 on 30 September last year and well ahead of the previous peak in December of 84,580.

Most interesting is where that growth is coming from. While teens and those in their thirties and forties have left Facebook since June, people in their twenties and those aged 50 and over have flocked to the social media network.

The green and red bars in the graph below shows the current break-up by age and gender of Facebook users as at 30 September 2012. The blue line shows total Facebook members in each age bracket as at 30 June 2012.

Perhaps it's all the new parents in their twenties sharing baby photos with their parents.

While the number of LinkedIn members remains relatively small, it has maintained its place as the fastest-growing social media platform in the Northern Territory with an annual growth rate of almost 60 per cent over the past 12 months. In Katherine, growth was 72 per cent as shown in the graph below.

It's a shame we are unable to produce reasonably reliable statistics for Twitter. Anecdotally, it appears to have experienced steadt growth, particularly among opinion makers and shapers.