Friday, April 19, 2013

LinkedIn growth continues to outpace Facebook in the NT

Territorians are flocking to LinkedIn at three times the rate they are joining Facebook, according to the latest social media statistics for the NT compiled by Creative Territory.

While Facebook membership now stands at 92,720 against LinkedIn’s 19,352, Facebook has not been able to match LinkedIn’s growth rate. LinkedIn membership grew by 67 per cent in the 12 months to March 31 against Facebook’s 21 per cent.

As shown on the graph, Facebook membership tends to rise steadily in the lead up to Christmas and new year before suffering in a nose dive as people return to work from holidays. LinkedIn, while smaller in numbers, has continued steady growth over the past two years.

The latest statistics for the Northern Territory should dispel any doubts about the importance of social media in the public relations mix. More than half of Territorians aged 13 years and over are on Facebook and almost 1 in 5 of Territorians in the workforce are members of LinkedIn.

While younger Territorians are far more likely to interact on Facebook than older Territorians, usage is still high as people age, with around 1 in 4 people aged over 65 years remaining Facebook members.

The graph below shows the number of Facebook users in the Northern Territory in particular age groups. The red line graphs users in each group as a percentage of the NT population in that age group.

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