Friday, October 22, 2010

Solar campaigns win PR awards

Campaigns to encourage Alice Springs residents to sign up to solar power have been honoured with State Awards for Excellence by the Public Relations Institute of Australia presented in Darwin last night.

The campaigns for Alice Solar City were planned and implemented by Creative Territory.

“Alice Solar City is changing the way central Australian residents live and work by harnessing the power of the sun,” Creative Territory Managing Director Tracy Jones said.

“It’s a great initiative and we’re proud to have been part of its success.”

Tracy and Laurelle Halford won a Gold award for the overall Energy Champions campaign. Laurelle also won a Highly Commended award for 100 Days of Solar, a campaign to convince 100 Alice Springs residents to install hot water systems in 100 days.

“Alice Solar City was Creative Territory’s very first client when we started four-and-half years ago, so these awards are special to us,” Tracy said.

Tracy also congratulated other Northern Territory award winners, the Michels Warren Munday team for the campaign Support NT Caught on behalf of the NT Seafood Council and Eleanor Sheppard from the Department of Education and Training for Recruiting Quality Teachers to Deliver Quality Education.

All NT award winners go into the national Golden Target Awards to be announced in Darwin next week.

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