Darwin company recognised in global Social Responsibility Awards

Leading international media and public relations publication PR Daily has recognised Darwin’s Creative Territory in its Corporate Social Responsibility Awards.

Creative Territory has been selected as a finalist for the Grand Prize Campaign of the Year as well as the CSR on a Shoestring category.

The US-based awards recognise the use of public relations for the good of the community and attract entries from around the world.

Creative Territory has been recognised for research it conducted during and after Cyclone Carlos in February 2011. The research has led to improvements in how several organisations provide information in emergencies.

Managing director Tracy Jones said it was an honor to be selected among the world’s top public relations campaigns for CSR.

Entries come from a wide range of industries and organisations, from multi-national corporations, local governmental agencies and communication companies in industries as broad as energy, finance, entertainment, insurance, mining and healthcare.

PR Daily is a web-based publication read by more than 800,000 communication professionals in every country in the world.

 

Read more about the awards at PR Daily's website.

Six top online and social sources for Top End cyclone information

By Tracy Jones

With the cyclone season now upon us, all of us in the Top End need to be prepared. With your cyclone kit packed, your insurance updated and your family emergency plan updated, you need to think about how you will access the information you need to get through.

Our research at Creative Territory has shown us that up to 90 per cent of Top Enders are now using the web and social media to find out what is going on. The problem is, the social media space is now so overcrowded with “experts” it is hard to know who to trust.

Here’s our advice on where to go, depending on the type of information you are looking for:

1.       For official weather information go to www.bom.gov.au The Bureau of Meteorology issues all official cyclone watches and warnings. It is also the place to watch the latest radar information. You can also see radar images by downloading the Rain? app on your mobile phone or tablet device.

2.       For official updates on government information and services, go to www.secureNT.nt.gov.au This site aggregates information from all NT Government agencies in one place. It also includes useful tips to help you get ready for the season. You can also like secureNT on Facebook (www.facebook.com/secureNT) or follow them on Twitter (www.twitter.com/@secureterritory). This is a trusted source for official information.

3.       If you are looking for more colour and interest but still want to have a reasonable level of trust in the information, use local traditional media outlets. ABC regularly updates its website with the latest information. ABC Darwin, The NT News and Nine News Darwin have very active social media channels through both Facebook and Twitter.

4.       A number of websites provide great professional and para-professional commentary on weather conditions as they change. Try www.northauschasers.com , the Weather Channel or Weather Zone.

5.       In Twitter, do a search for hashtags that will help you sift through information. For example, in the Top End, search for #topend which is used by many locals to help index their Tweets. Once a cyclone is declared, many Tweets will use the appropriate hashtag – for example, during Cyclone Carlos in Darwin many people used #Carlos or #TCCarlos  Just be aware that not all this information can be trusted – not because people are trying to fool you, but because not everyone has accurate information.

6.       Watch out for what your friends are saying and see what people you follow are saying. They’ll provide you with a very local weather forecast right from their own home.

Creative Territory shortlisted for international social media award

Creative Territory has been shortlisted for an international award for social media.

The Darwin-based company has been named as one of three shortlisted entries in the Public Affairs Asia Gold Standard Awards, which recognise excellence in public affairs throughout the Asia Pacific region.

The company is up against campaigns by global companies Adidas and IBM in the Social Media Communications category, the winner of which will be announced in Hong Kong on December 6.

Creative Territory has been recognised for its use of social media during Cyclone Carlos in February 2011, including the provision of information through Facebook and Twitter during the storm and its research into community information sources afterwards.

Managing director and social media commentator Tracy Jones said her company’s work has led to a greater understanding of how people in the Top End access information during emergencies in the social media age.
 

“Our research has shown that Territorians are increasingly switching to their smartphones and computers in an emergency,” Tracy said.

“When Cyclone Carlos hit Darwin, Territorians were looking to Facebook and Twitter to find out what was going on but few local organisations were there with them.

“We’ve seen an amazing turnaround since then, with authorities and the media now providing a complete social media service that not only provides information but engages Territorians in the recovery process.

“The use of Facebook and Twitter during Cyclone Carlos was 22 per cent. Just 10 months later during Cyclone Grant that had jumped to 38 per cent. More importantly, Territorians feel much better informed about what is going on as the use of social media grows.”

Creative Territory has shared its research with the local community, media and government as well as interstate and international colleagues. This work has contributed to creating a better understanding about how people access and use information during emergencies and recovery.

For more information about the awards: http://www.publicaffairsasia.net/goldstandard/index.html.

Lesson from Wivenhoe Dam - emergency response only as good as the manual

As someone involved in emergency and crisis communication, I often have to work with company emergency manuals.

Some of them are great and provide a logical and easy-to-follow guide to how to cope with the emerging situation.

But some of these manuals have been written simply to comply with legislation or policy then promptly placed on the shelf.

When something goes awry they are pulled out, dusted off and handed out to the team specified in Chapter 3, Section 2, Subsection 11.4. And that’s when everyone realises that something is very wrong.

Today’s report by the Crime and Misconduct Commission into the failure of processes surrounding the Wivenhoe Dam water release and subsequent downstream flooding in Queensland is a clear and compelling example of how bad the consequences can be.

Put simply, the Commission found conflicting information and flowcharts in the manual for a series of failures and cleared the three engineers involved.

In other words, the people putting the plan in place are only as good as the plan itself (read the ABC online story about the case here).

This is a timely reminder than emergency plans are not documents designed to simply tick a box – they are living, breathing manuals that should provide a guide to those professionals at the coal face when the worst comes to pass.

Whatever your business and whatever the risk, your emergency manual will only get you through if you observe the following:

1.  Write your manual based on best practice. Allocate the task to someone who knows what they are doing, not the person with the most time to spare.

2.  Test and test again. Only through testing will you discover if the thing actually works.

3.   Train your team. Make sure everyone knows what to do and has the skills and experience to do it.

4.  Practice, practice, practice. Handling an emergency is not something most people do every day. People need to practice to gain experience.

5.  Learn and grow. Practice and testing on a regular basis will also allow you to adapt your manual for changing circumstance.

6.  Update contact lists. When an emergency happens you need to be able to contact people. If you can’t reach them, you need to contact the next person in line. That’s pretty hard when your contact list is two years old. Make it someone’s responsibility to review contact lists monthly.

Share your cyclone experience with us

How do people access information during severe weather events in the Top End? And has this changed since Cyclone Carlos last year? We’re trying to find out.

Creative Territory is encouraging people to tell us about their experiences during the recent cyclone and floods so we can find the best ways to communicate in the future.

This survey follows a similar one undertaken after Cyclone Carlos battered Darwin in February 2011, flooding properties and bringing down thousands of trees. That survey showed a growing reliance on the internet and social media as a means of accessing information. (You can see the results from that survey here)

This survey will help us understand if the trend has continued.

You can access this new survey here: http://www.surveymonkey.com/s/Z9DQN7Z

We will publish the results of the survey along with an analysis of how information access has changed since Cyclone Carlos in February 2011 based on the survey we conducted then.

Qantas' Twitter goes to sleep as passengers vent their anger

An extraordinary thing happened last night just hours after Qantas announced its unprecedented decision to ground its entire fleet. Its Twitter went to sleep.

Just five hours into a crisis which left thousands of travellers stranded throughout the world, Qantas decided its customers no longer needed to hear its voice and posted the following on its Twitter feed:

The Qantas fleet remains grounded until further notice. Twitter updates will resume tomorrow at 9am. Visit http://bit.ly/11vT6d for info.

It was a move that could be likened to Christine Nixon’s decision to have dinner at a local hotel while Victoria burned a few years ago – although at least she left someone at the helm.

I accept there wasn’t much else Qantas’ Twitter feed could say over and above “sorry”. And responding individually to the Twitter storm that followed its announcement was nigh on impossible.

But to go to sleep? Take the night off? Check out while everyone else was desperate to check in?

Facebook and Twitter weren’t asleep. Neither were the thousands of passengers on the other side of the world who were just waking up to the news that they weren’t going home either.

I’m sure the person feeding the Qantas Twitter account needed some sleep. But surely the company has a contingency in place for keeping the communication going in a situation like this.

It is understandable that many companies have a “business hours” only approach to monitoring and participating in social media discussions – under normal circumstances.

But the extraordinary events of the past few days demanded more. Qantas should have known better. At the very least, its Twitter feed should have soundlessly drifted off the sleep rather than broadcast to the world that it was off to bed.

5 ways to improve your Twittercue to get your message out

By Tracy Jones

Since I wrote about the Twittercue back in April, we’ve seen an amazing take-up of this idea by social media-savvy PR professionals. (read the original post)

A Google search of the term “twittercue” pulls down more than 2400 results, a far cry from the first time we searched the term and got just 12. Our blog posts have been tweeted hundreds of times by converts and about 10 other blogs have carried posts on the topic.

Thanks everyone for spreading the word, although we’re still working on getting Wikipedia to accept Twittercue as a new term.

From watching the words spread, we’ve picked up a few more suggestions on how to make a Twittercue work better for you:

1. Tweet your own Twittercue. PRs who do are more likely to see their post retweeted, sometimes hundreds of times.
2. Keep your Twittercue to 120 characters or less, otherwise Tweeps have to edit your original post before retweeting. Remember: you want them to Tweet your exact words.
3. Make sure you have a link back to your online media release so people can get the full story.
4. If you are writing a Twittercue in an emergency situation, make sure your tweet is self-explanatory. People don’t always switch between Twitter and a web page if they are on their smart phone in the aftermath of an earthquake.
5. Add appropriate hashtags.

We’d love to hear about your experience with Twittercues and find out if they have been successful for you, so please post your comments to allow us to pass your success on to others.


Twittercue: 5 ways to improve your Twittercue to get your message out #PRtips #socialmedia http://tiny.cc/e1csq 

7 tips for communicating when the electricity goes out

By Tracy Jones 

Anyone who has ever been through a natural disaster will tell you that one of the first things to go is the electricity. 

While mobile phone towers amazingly kept working following recent cyclones, floods, earthquakes and tsunamis across the world, power went out for prolonged periods.

For communicators used to having all the latest tools at our disposal, planning for how to get messages across in a blackout is critical.

Here are 7 tips to help:

1.      Rely on radio.

Even if people don’t have battery-powered radios, the one in their car probably still works. Use radio stations to get important messages out.

2.      Make every message self-contained.

People relying on their mobile phone for the internet don’t switch between Twitter, Facebook and the web during a crisis. They tend to stick with one application. There’s nothing worse than a Tweet that only tells you to “check our website for the latest update”. See our post on Twittercues for some hints on better tweeting. 

3.      Stay charged

Always keep your mobile and your laptop fully charged.

4.      Host your website in another city.

Or at least make sure your local provider is really, really ready for any risk.

5.      Use blogs and twitter to feed your content.

You can use blogs and twitter to feed content onto your website and facebook accounts. That way if everything else fails you can easily upload content via your mobile phone.

6.      Have a back-up email account

If your own business server goes down, a back up Gmail or hotmail account will see you through a crisis. 

7.      Remember the old tools

Once upon a time we relied on pen and paper and talking to each other. They still work. 

Twittercue: 7 tips for  communicating when the electricity goes out. #prtips #crisiscomms http://tiny.cc/7tipspower

Is your media release Twitter ready?

If you’ve ever played Telephone, you know how easy it is for a simple message to lose its meaning.

Sending out a media release is like playing this childhood game. Very few journalists will ever replay it the way you want and the essential message can be lost as people reword and rework your beautifully crafted prose into just a few short sentences.

That’s just the name of the game in public relations, but the advent of social media has made the job even harder. Thousands of citizen journalists are now reinterpreting your media release into less than 140 characters.

A recent example was an announcement from the Northern Territory Government in Australia during Cyclone Carlos allowing non-essential public servants with child-caring responsibilities to take personal leave if they could not get alternate care arrangements for their children. Employees should check with their supervisor if they were not sure if they were regarded as “essential”.

The tweets from those spreading the word looked something like this:

Non-essential public servants urged to stay at home due to #TCcarlos

The result? Hundreds of public servants with and without children stayed at home without ever contacting their supervisor.

It’s hardly the fault of the multitudes who retweeted this message, but it is a great example of how a message can lose its full meaning very quickly.

At Creative Territory, we’ve seen hundreds of original media releases, stories and blogs get mangled as well-meaning tweeters try to make sense of what the writer was trying to say and rebroadcast it in a tiny package.

So what can PR professionals do to make it easier for others to pass their message on?

We’ve recently created the “Twittercue”– the practice of adding a set of words to the bottom of media releases that enable tweeters to pass on your message without distorting the meaning.

So if I was writing a media release for the situation above, I would add the following to the bottom of the release:

Twittercue: NTG non-essent staff who need 2 care 4 kids may take prsnl leave. Chck with supervisor #TCcarlos http://tiny.cc/3pdeaz

Some tips for writing a great Twittercue:

• Forget the flowery language – concentrate on the facts
• Use an appropriate hashtag
• Include a url pointing to the full copy of the media release
• Keep it to 120 characters in total to allow for unedited retweeting
• Don’t be afraid to use abbreviations – speak the language of your Tweeps.

Twittercue for this release: Is your media release Twitter ready? http://tiny.cc/twittercue #PR #SM #twitter

Internet and radio leading sources of information in a crisis

The internet has emerged as the leading source of information during cyclone Carlos with radio a close second, a survey has recently found.


The survey, conducted by Darwin PR agency Creative Territory after Cyclone Carlos last month, found 75 per cent of people turned to the internet for information and that even more would do so in the future.

The rise of mobile internet devices including smart phones and iPads, means people use the internet and social media to get information even during power blackouts.

Creative Territory managing director Tracy Jones said social media and the internet have sped up the news cycle as well as allowing people to participate in discussions.

“Traditional media outlets that do not extend their offering into social media are in danger of lagging behind,” she said.

“ABC and the NT News did this really well dutring Cyclone Carlos and were rewarded with a high level of trust among residents."

The survey was conducted among 227 people in the weeks following the cyclone and found:

• People who felt the least informed were less likely to listen to ABC Radio and Internet and more likely to watch TV.
• People who followed Twitter felt the most informed.
• People who lost telephone services felt the least informed.
• In the future, people would switch to radio if they lost power for extended periods, although a large number of people would remain connected to the internet and social media via mobile devices.

  Tracy said the survey offered lessons to responders in future emergencies.

 

The survey results will be presented at a forum hosted by the Public Relations Institute of Australia and the Australian Marketing Institute in Darwin this week. The even will also feature experts from the Bureau of Meteorology, NT Police, ABC and Darwin International Airport.

 

When: Thursday 31 March, 12noon to 2pm

Where: Vibe Hotel, 7 Kitchener Drive, Darwin Waterfront NT

Cost: PRIA and AMI members $45

Non-members $55

 

Register online here.

 

TIO Working to Assess Cyclone and Flood Damage

Media release from TIO

TIO assessors are working in the community to assess claims as ex-Cyclone Carlos moves away from Darwin.

Chief Executive Richard Harding said the full picture on damage is not yet clear as calls continue to come into the claims centre.

"We've obviously had a high volume of calls, so we are asking our customers to be patient as we work through the claims," he said.

"The good news is that we have not seen widespread severe damage to personal property across the city and rural areas.

“As at 11am this morning, we have received around 140 claims at an estimated value of $700 000, but it is still early days and we expect to hear from more customers.

“Around 95 per cent of the claims have been for damage to building and contents, with the remaining being for vehicle damage.

"We know a number of customers have had flood damage and I want to assure them that their TIO policy does cover them. At TIO flood cover means flood cover.

"We have also seen some damage to cars and other property from fallen trees as well as water damage.

hope to have more information later today about the number of claims and the extent of the damage."

For further information please contact:
Chris Thiel Head of Corporate Relations
Telephone: 8946 2651
Mobile: 0407216650

Follow Cyclone Carlos Progress With Us

Creative Territory is making it easier for clients and friends to find out what is happening in Darwin as Tropical Cyclone Carlos lashes our city and its surrounds.

Our home page features a live feed of Twitter posts about the cyclone while are consultants have been busy twittering their own experiences of the cyclone.

We also established the hashtag #NTcyclones2011 to help sort through the twitter feed, which was the leading source for information leading up to the naming of the cyclone this morning.

Our team has been out and about taking photos and gathering stories from people around the city, and we'll post them here as they become available.

To follow our coverage of Cyclone Carlos, visit our website. 

Creative Territory specialises is crisis and recovery communication. As well as providing strategic counsel to executives in times of crisis, we undertake crisis planning for organisations and have developed a a crisis communication training package featuring real scenarios on iPad consoles.

Read more about our workshop and how to book in for one here.

Taking Crisis Communication training to a new level with iPad

What do you do when the media is hammering at your door for a comment and all you want to do is hide? How will blogs, Facebook, Twitter, YouTube and other social media networks make your job harder? And is it possible to talk yourself out of trouble?


These are questions Darwin based public relations agency Creative Territory is helping local companies answer through its new crisis communication workshops using iPads.

Recovery was developed by Creative Territory to help organisations work through the steps of a crisis without actually getting their fingers burned.

Creative Territory Managing Director Tracy Jones says the new training module is like a create your own adventure for crisis communication.

“We put participants through a simulated crisis with the iPad, allowing them to make choices about how to deal with the communication challenges that come along,” she said.

Recovery uses expert facilitators and iPad-based consoles to provide a safe environment in which participants can learn about how a crisis develops, grows and can be managed.

Drawing on Creative Territory’s extensive experience in dealing with major issues and crises here in the Territory, Recovery is the only crisis communication simulation that takes the special needs of the Territory into account.

It is an Australian first, using an iPad interface to take you through a crisis scenario, the end of which is determined by the decisions you make along the way.

For more information on Recovery contact Tracy at Creative Territory on 8941 9169.

Taking Crisis Communication training to a new level with iPad

For some time Creative Territory has been offering workshops about communicating in a crisis. With our extensive experience in handling crises in the Northern Territory in particular, we’ve developed a good understanding of how communication can make or break your reputation when things go wrong.

But in delivering our training, something has always been missing – the consequences. Most crisis training includes some type of scenario exercise, but they are virtually all linear. The scenario plays out the same regardless of what people decide in the workshop itself. While they promote discussion, there are no consequences for choosing the right or the wrong path.

For six months we’ve been working on a way to get some real interactivity into the mix, so people could make choices along the way and see the consequences of those choices.

Thanks to the iPad, and a lot of work scenario planning, we’ve developed a way. And the feedback has been amazing. See Recovery in action with a free demo at this link.

Here are some comments from our first workshop, held in Alice Springs last week:

“We’ve only been going for two minutes and I’m already more engaged in this than I have ever been in a workshop before.”

“The iPad delivery is cool. We were all sitting there waiting for our turn to play.”

“At first I wanted a whiteboard to write everything down on, but then I realised we didn’t need one.”

“It’s great that there are consequences for what you decide. It makes it more real.”

We’ve called our new workshops Recovery, because we teach our clients that this is where your decisions need to be leading whenever you are faced with a real or potential crisis. The decisions you make and the things you say in the heat of the moment can have a lasting impact on your reputation and bottom line.

Recovery is presently undergoing trials in the Northern Territory and Queensland, with plans to launch it in Darwin in October.