Facebook membership across the Territory has grown by more than 20 per cent over the past six months, according to the latest statistics compiled by Creative Territory.
There are now almost 85,000 Facebook users who list the Territory as their home, including 64,860 in Darwin and 12,920 in Alice Springs.
The raw data, drawn from Facebook’s advertising tool, shows more substantial increases in smaller centres such as Nhulunbuy and Tennant Creek. However, this is likely to be the result of more accurate data collection as the number of Territorians listed in “unknown” towns as dropped considerably since Creative Territory first started collating this data.
Facebook membership | Jun 11 | Sept 11 | Dec 11 | Six-month Growth % |
Total NT | 69,620 | 72,420 | 84,580 | 21.49 |
Darwin | 50,240 | 52,020 | 64,860 | 29.10 |
Alice Springs | 10,060 | 10,260 | 12,920 | 28.43 |
Katherine | 2,640 | 2,780 | 3,360 | 27.27 |
Nhulunbuy | 1,280 | 1,380 | 1,960 | 53.13 |
Tennant Creek | 780 | 880 | 1,160 | 48.72 |
Facebook usage is highest among Territorians in their 20s with almost 30,000 members. But don’t think that Facebook is not an effective means to reach older Territorians – there are still more than 10,000 Territorian members aged over 50. While both men and women use Facebook at around the same rate while they are younger, women are more likely to be members as they age.
While LinkedIn continues to enjoy stronger growth than Facebook in the Territory, it has a long way to go before it catches up. At 31 December it boasted 11,091 Territorian members, about one-eighth the following.
LinkedIn Membership | Jun 11 | Sep 11 | Dec 11 | Six-month Growth % |
All major centres | 8,177 | 9,494 | 11,091 | 35.64 |
Darwin | 6,219 | 7,214 | 8,254 | 32.72 |
Alice Springs | 1,344 | 1617 | 1845 | 37.28 |
Katherine | 252 | 308 | 367 | 45.63 |
Nhulunbuy | 462 | 555 | 625 | 35.28 |
