Creative Territory has been shortlisted for an international award for social media.
The Darwin-based company has been named as one of three shortlisted entries in the Public Affairs Asia Gold Standard Awards, which recognise excellence in public affairs throughout the Asia Pacific region.
The company is up against campaigns by global companies Adidas and IBM in the Social Media Communications category, the winner of which will be announced in Hong Kong on December 6.
Creative Territory has been recognised for its use of social media during Cyclone Carlos in February 2011, including the provision of information through Facebook and Twitter during the storm and its research into community information sources afterwards.
Managing director and social media commentator Tracy Jones said her company’s work has led to a greater understanding of how people in the Top End access information during emergencies in the social media age.
“Our research has shown that Territorians are increasingly switching to their smartphones and computers in an emergency,” Tracy said.
“When Cyclone Carlos hit Darwin, Territorians were looking to Facebook and Twitter to find out what was going on but few local organisations were there with them.
“We’ve seen an amazing turnaround since then, with authorities and the media now providing a complete social media service that not only provides information but engages Territorians in the recovery process.
“The use of Facebook and Twitter during Cyclone Carlos was 22 per cent. Just 10 months later during Cyclone Grant that had jumped to 38 per cent. More importantly, Territorians feel much better informed about what is going on as the use of social media grows.”
Creative Territory has shared its research with the local community, media and government as well as interstate and international colleagues. This work has contributed to creating a better understanding about how people access and use information during emergencies and recovery.
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