New program to help Indigenous kids get work

After success in Darwin, Mission Australia has extended its Indigenous Youth Career Pathways Program (IYCP) to Alice Springs.

The program aims to increase the number of young Aboriginal and Torres Strait Islander people in fulltime work or study after school.

“Every student in the Indigenous Youth Career Pathways Program has a dedicated mentor who will support them through the program,” NT Area Manager Sue Kendrick said.

“It’s similar to a school-based apprenticeship or traineeship in that participants will learn a trade or gain a Certification Two, Three or Four in their chosen field while they complete school.”

Open to Indigenous students in years 10 to 12, Temea Prior and Kaitlyn Armstrong are the first Alice Springs students in the IYCP program.

Alice Outcomes year 11 student Temea is completing a Certificate Three in Community Services with the Gap Youth and Community Centre while St Phillip’s College classmate Kaitlyn is working as a Trainee Broadcaster with CAAMA Radio.

“It can be difficult for students to break into the workforce and I’m really proud to be able to provide a stepping stone for Temea,” Gap Youth and Community Centre CEO Michelle Krauer said.

“The ICYP program has a great support system with not only Mission Australia, but Temea’s school and Charles Darwin University.

“Temea is already growing into her position, relates well to our staff and is learning what’s involved with being a worker.”

IYCP is a federally funded program that provides employers with up to $4750 in incentives for business expenses under the Apprenticeship Scheme Program.

Mission Australia said its currently looking for more Territory business to come on board the Indigenous Youth Career Pathways Program.

“We have 120 students across the Territory interested in the program with only 38 in Darwin signed and enrolled and now two in Alice, Ms Kendrick said.

“Our mentors work closely with any business taking on an apprentice or trainee, and last year we had three graduates secure fulltime work with their employer.”

Businesses interested in finding out more about the Indigenous Youth Career Pathways can visit www.missionaustralia.com.au or call 8935 0900. 

Get to know your Neighbours this March

Relationships Australia NT is encouraging Territorians to get to know the people around them and living in their street this Neighbour Day.

Neighbour Day is an annual celebration of community held on the last Sunday of March, falling on Sunday 30 March this year.

The Day was founded by Australia Day Ambassador Andrew Heslop in 2003 after the lonely death of Mrs Elise Brown, who was left unfound by family, neighbours and friends for up two years after passing away in her home.

“Neighbour Day is a timely reminder for us all to get know the people living next door, across the street or working in the same building,” Relationships Australia NT CEO Marie Morrison said.

“We can’t underestimate the value of community and a simple hello.

“As we age and build online communities, our connections with the people around us are lessening.

“On this Neighbour Day make sure you take the opportunity to say hi to your neighbours, host a get together for the people in your street or offer to give one of them a hand with something.”

Relationships Australia was handed the baton from Andew Heslop on 1 January 2014 to grow and manage Neighbour Day in Australia after a national expression of interest process late last year.

“We plan to build upon the strong legacy of Mr Heslop, who has carefully grown and developed this wonderful event over the past ten years,” Ms Morrison said.

“Relationships Australia shares the vision and values of Neighbour Day and firmly believes that our communities are only as strong as the people who live in them.

“Helping individuals, couples and families build stronger relationships has been the fundamental aim of Relationships Australia for 60 years.”

Darwin Lord Mayor Katrina Fong Lim and local Alice Springs resident Jonathan Pilbrow will help spread the message of Neighbour Day in the NT after signing on as Ambassadors.

Mr Pilbrow, a long-term  social worker and Territorian, said he will celebrate Neighbour Day with an open barbeque in his front yard.

“Neighbour Day is important because it encourages neighbours to take a break from their busy lives, and take the time to connect and reconnect, with each other," Mr Pilbrow said.

"I think that good neighbours and good neighbourhoods are one of the keys for a healthy and happy society.

“Good neighbourhoods can help break down social isolation, and improve public safety, with people keeping an eye out for each other, and they can also help to address local issues and problems."

Mr Pilbrow and others have been hosting fortnightly get-togethers with friends and people that haven’t yet met, in Larapinta Park since 2012 and more recently added a street Christmas Party.

People can connect with Jonathan on the ‘Friends of Larapinta’ Facebook group.

For more information on Neighbour Day visit www.nt.relationships.org.au or follow them on Facebook and Twitter.

TIO helps shape next generation of leaders

TIO has opened its doors to two young achievers from Alice Springs to help build leaders of the future.

For first time the company extended its sponsorship of the Alice Springs Desert Leadership program and invited Monica Quan and Nathan McAuliffe to participate in its three-day leadership program in Darwin.

TIO Chief Executive Richard Harding said the company wanted to build confidence in the community and support its future leaders.

 “Desert Knowledge Australia presents us with a new and unique opportunity to engage future leaders and encourage them to make a difference in the Territory,” Mr Harding said.

“The program aims to help them foster their development and capabilities.”

Monica Quan, who is a Camera Person and Editor at Imparja Television, said the TIO leadership program encouraged her to face her fears.

“I learnt you that can make meaningful change in small steps,” Ms Quan said.

“TIO has cultivated a culture that questions itself, the way it does things and to challenge the status quo, which is important for any leader.”

Nathan, who is a plumber with Ingkerreke Commercial, added that the skills he learnt during the program relate to all areas of life.

“You can relate and apply leadership to your family situation, your footy team or your workplace and make a choice to make it a good environment – it’s about the positive role we play,” he said.

Monica and Nathan are both part-way through their one-year intensive leadership program with ASDL.

The Alice Springs Desert Leadership program aims to build the next generation of leaders by equipping participants with the knowledge to make.

TIO has been a sponsor of the program since April 2013

**Ends**

For further information please contact:

Tracy Jones, Creative Territory 89 461694

Alice Springs’ new recycled water scheme ready for testing

New water recycling facilities have been commissioned in Alice Springs this week and will undergo three months of testing before the water is supplied to businesses and institutions south of Heavitree Gap.

 As part of the Alice Water Smart Reuse Project, the new treatment processes at the Alice Springs wastewater plant will improve the quality of recycled water available.

 Around ten large businesses and institutions south of The Gap will use the water for irrigation and horticultural purposes, such as watering gardens at caravan parks and the cemetery, as well as road and civil construction works.

 “It will save around 220 million litres of the drinking water that is currently used for these purposes each year. That’s equivalent to 100 Olympic sized swimming pools”, says Alice Water Smart Project Manager Les Seddon.

The new facilities include an architecturally designed building to house gravity filters and UV reactors, as well as 3.5km of new network distribution pipe and an additional 2.5 Megalitre storage tank.

 As part of the three-month testing period, Power and Water Corporation and the Department of Health will carry out a series of validation checks to ensure the system is robust.

 "Along with water quality testing, we’ll be monitoring how the system works under various operational conditions, such as when there is peak demand or low water levels in the tanks.”

 “We are currently in discussions with businesses and institutions south of the Gap about how they can access the scheme and we look forward to that first turn of the tap.”

 95 tonnes of special sand media has been brought in from NSW for use in the system’s new gravity filters; which has some irony for a place that is surrounded by sand.”

 "The certified sand has a high quartz content, so it is quite strong and won’t break down into powder form to clog the system. The sand grains are uniform in size to allow wastewater to filter through, and small enough to pick up tiny solid particles along the way.”

 After the sewerage has travelled through several wastewater ponds over a 70-day period, the recycling process takes about one hour, which includes the following five steps:

 Acid and coagulant is added to a reactor tank to modfy pH and bind fine solids together

Waste water enters a Dissolved Air Flotation (DAF) tank to inject air and allow solid particles to float to the top (which are scraped off and sent to waste)

Partially treated water enters the new gravity media (sand) filters to remove more solid particles and further improve quality

Pumps push the water through 80 high intensity UV lamps to disinfect pathogens (disease forming bacteria)

Recycled water is then injected with chlorine and stored in two 2.5 megalitre storage tanks, from where it is accessed by the end user.

 Testing is expected to be complete by mid December and will be available for customers straight away.

 Alice Water Smart is supported by the Australian Government.

 

TIO to sponsor Traeger Park Oval

TIO has entered into a long term partnership with the Alice Springs Town Council for the naming rights of Traeger Park Oval.

From today the premier sports field will be known as TIO Traeger Park Oval.

Alice Springs Mayor Damien Ryan said the sponsorship over five years was a win for the people of Alice Springs.

“This is a partnership with the people of Alice Springs through Council,” Mr Ryan said.

“Sponsorship from TIO will ensure Traeger Park Oval continues to attract national and international sports fixtures and major events for the people of Alice Springs.”

TIO Chief Executive Richard Harding said the Oval was important to the people of Alice Springs.

“Whether it’s through AFL, NRL, cricket, the Masters Games or a major event, almost every Central Australian has a living memory at Traeger Park Oval,” Mr Harding said.

“This sponsorship not only demonstrates our commitment to the people of Alice Springs, but also compliments our work with the CAFL to improve road safety.”

Mayor Damien Ryan said Council will use the sponsorship to enhance the sound system at the Oval.

“An improved system will increase sound and clarity and help Alice Springs retain and attract major events,” Mr Ryan said.

Mr Harding said TIO said TIO has a long history in Alice Springs and is very confident about its future.  

“We want to help build confidence in the Territory and a more resilient community through insurance, home ownership, safer roads and Territorians fulfill their dreams and lifestyle,” Mr Harding said.

“TIO has made a conscious decision to align our sponsorships and community engagement activities to provide lasting benefits to the Territory.”

TIO Traeger Park Oval features new signage around the Oval grounds and street entries.

New flights available from Alice Springs to Tennant Creek and Kiwirrkurra

Outback Central Australia has been opened up to more travellers with the commencement of new flights from Alice Springs to Tennant Creek and Kiwirrkurra.

Territory company Chartair has commenced twice weekly services between Alice Springs and Tennant Creek and weekly services between Alice Springs and Kiwirrkurra.

Chartair Alice Springs General Manager Chris Nguyen said seven passengers could be accommodated on each flight, although the company would upgrade to larger aircraft if demand increased.

“It’s great to be able to offer these new services to travellers,” Chris said.

“For people travelling to Tennant Creek it cuts a five hour drive down to less than two hours in the air.”

Chris said the services were supported by the Australian Government’s Remote Area Subsidy Scheme and began this week.

Flight details are as follows:

·        Alice Springs to Tennant Creek departs Mondays at 7am and Wednesdays at 3pm.

·        Tennant Creek to Darwin departs Mondays at 9.30am and Wednesdays at 5.30pm.

·        Alice Springs to Kiwirrkurra departs Tuesdays at 8am.

·        Kiwirrkurra to Alice Springs departs Tuesdays 11am.

The Alice Springs-Kiwirrkurra route is $120 and the Alice Springs-Tennant Creek route is $385, which is higher due to operating costs.

Cars beat buses and trains in Northern Territory Brolga Tourism Awards

A small business offering digital audio travel guides for self-drive tourists in Outback Australia has won a prestigious 2011 Northern Territory Brolga Tourism Award in the category of Specialised Tourism Services at the weekend.


DIY Tourguide’s GPS triggered iPhone app, MP3 and CD audio tours are the first of their type and this niche product for the Northern Territory reinforced its acceptance by the marketplace by rising to the top of the Brolga Award category over national companies offering tourist products for buses and trains.
The Brolga Awards are the tourism industry’s highest accolade and recognises tourism businesses that strive for excellence in every area of their operation. Winners represent the best products and services in the Northern Territory.
“I am thrilled to receive the Brolga Award and see innovation and small products recognised,” said Alice Springs based Laurelle Halford, who is the director for DIY Tourguide and the only employee in the business. She is also Creative Territory's Alice Springs consultant.
“More and more tourists coming to the Outback are travelling independently in their own or rental cars rather than in a group with an on-board tour guide, meaning they miss out on vital information to help them fully appreciate the region.
“We wanted to better entertain self-drive tourists and help them to interpret the Outback landscape as they drive through it and not see the centre of our country as an empty, barren place.”
Along with CD and MP3 tours, DIY Tourguide’s unique iPhone application offers detailed, location aware audio commentary over a distance of hundreds of kilometres giving self-drive tourists a new appreciation of the region as they travel.
“For the tech-savvy tourist lack of mobile phone and internet coverage in Outback Australia no longer needs to be a barrier to accessing latest technology.”
Ms Halford says work is underway to expand the company’s self-drive routes beyond the West MacDonnell Ranges and between Alice Springs and Uluru to other routes across the Northern Territory and Australia.

DIY Tourguide is one of the many Brolga Award winners who will represent the Northern Territory in the Australian Tourism Awards in Cairns on 2 March 2012.

Twittercue: DIY Tourguide app helps Alice company win Brolga Tourism award. #alicesprings #topend #tourismnt http://tiny.cc/diybrolga

Leak Detectives Save One Bucket of Water per Second

A water pipeline that connects Alice Springs with its main water source at the Roe Creek borefield has undergone a leak repair, saving around 10 litres (about one bucket) of water per second.
The leak repair, four metres below the Tom Browne roundabout near Heavitree Gap has saved the equivalent of 300 Megalitres per year or half an Olympic swimming pool per day.

Power and Water Manager Sustainable Development Water Services, Mark Wiltshire said that whilst leak detection has always been a priority, there is now has a dedicated Leak Detection Officer for the town through the Alice Water Smart plan.

“Fixing water leaks from key piping infrastructure, households and businesses is paramount if we are to preserve Alice Springs’ precious water source and the extra funding through Alice Water Smart provides us with dedicated resources and detecting ability.”

Alice Water Smart is a two year project to help Alice Springs reduce its water use by 1600 million litres per year, equivalent to two months average water supply.

“The Leak Detection Officer will work with the community to help identify leaks around town, no matter how big or small”, Mr Wiltshire said.

“If residents or businesses notice unusual ground water pools or unusually high water bills they can contact Power and Water and we will send the Leak Detection Officer to investigate.”

“Alice Water Smart auditors have already conducted water audits on 19 tourist accommodation properties, detecting some major leaks that will save businesses large amounts off their annual power bills.”

“We are also working with owners and managers to help them become their own on-site leak detectives and the signs to look for should a suspected leak occur.”

For more information on Alice Water Smart visit www.alicewatersmart.com.au or call 8951 7315.

Who is involved in Alice Water Smart?

Funding of $7.5 million is being provided under the National Water Security Plan for Cities and Towns, a key component of the Australian Government’s long-term Water for the Future initiative. This was matched by Power and Water Corporation with contributions from consortium members, including Department of Natural Resources, Environment, the Arts and Sport; Alice Springs Town Council; Arid Lands Environment Centre and Tourism NT.

Alice Springs Getting Smart with Water during National Water Week

It’s National Water Week this week and through Alice Water Smart, there has been a tidal surge of activity to help Alice Springs businesses and residents save water.

Alice Water Smart is a two year project that will help Alice Springs reduce its water use by 1600 million litres per year, equivalent to two months average water supply.

Power and Water Manager Sustainable Development Water Services, Mark Wiltshire said, “Alice Springs has a finite underground water source in Alice, so together through the Alice Water Smart project we can help to protect our water source into the future.”

“Everyone can start by doing one less laundry wash per day, or get a leaking tap fixed or installing smart irrigators in your garden.”

“National Water Week is a fantastic opportunity for residents and businesses to find out more at our lunchtime display stand at the Alice Plaza Shopping Centre.”

Already, through Tourism NT, 19 large tourist accommodation properties have completed water efficiency audits, and other large commercial businesses such as the Alice Springs airport and the hospital are working with Alice Water Smart to develop their water saving plans.

Water efficiency consultants are ramping up to conduct hundreds of home and business consultations to offer practical advice and financial rebates to help people save water in their homes and gardens.

The Alice Water Smart Homes and Businesses project team is also looking for homeowners who consider their garden to be water smart. People can nominate for their garden to be a showcase to others in the community in future public open days.

Power and water's Leak Detection Van has been out identifying leaks saving potentially 300 Megalitres per year.

The Alice Springs Town Council is preparing to install smart irrigation technology in over 70 local parks and ovals.

“The average Alice Springs person uses 564 litres per person per day in their home which makes us among the highest water users in Australia, and Alice Water Smart provides a great opportunity to save water through all the incentives and rebates on offer.”, says Mark Wiltshire.

“Many of us believe our water supply will last forever, as it is drawn from the ancient Amadeus basin. However our water is precious and must be used wisely. Alice Water Smart aims to preserve our finite groundwater source and secure the long term sustainability of Alice Springs.”

For more information on Alice Water Smart visit www.alicewatersmart.com.au or call 8951 7315.
Who is involved in Alice Water Smart?

Funding of $7.5 million is being provided under the National Water Security Plan for Cities and Towns, a key component of the Australian Government’s long-term Water for the Future initiative. This was matched by Power and Water Corporation with contributions from consortium members, including the Department of Natural Resources, Environment, the Arts and Sport; Alice Springs Town Council; Arid Lands Environment Centre and Tourism NT.

Are you a PR professional planning a visit to the NT, Australia?

PRIA is looking for potential workshop speakers for events in Darwin and Alice Springs.

If you are a PR professional planning to visit Australia's tropical north, the Public Relations Institute of Australia's Northern Territory branch would love to hear from you.

The PRIA is always looking for guest speakers for their various workshops and seminars, although they work on a very limited budget.

So if you are heading our way and would love to give back to your professional community, please let us know by leaving a comment on this post or sending us an email tracy@creativeterritory.com

Twittercue: Searching for PR pros planning to visit #Darwin or #AliceSprings in #Australia. http://tiny.cc/ntvisit

2000 Energy Audits to mark Alice Solar City birthday

Two thousand homeowners in Alice Springs have now undertaken a home energy audit, just as Alice Solar City celebrates its third birthday tomorrow.


Senior auditor with Alice Solar City, Lyndon Hodges, recently completed the 2000th energy audit in an uncanny coincidence as the project turns three.

“Alice Springs residents and business owners should be recognised and congratulated for their contribution to reducing the town’s energy use over the past three years”, says Brian Elmer, General Manager of Alice Solar City.

Since the project’s launch in March 2008, just over 2000 local residents and over 100 local businesses have joined the program, each receiving an energy audit, tailored advice and access to financial incentives to reduce their consumption and lower their bills.

Over 400 solar power systems have been installed on homes and businesses, and almost 600 solar hot water systems have been installed.

Just under $5 million in funding has been provided to homes and business to assist with the cost of installation measures to cut down their energy use.

“With Alice Solar City reaching the half way point of its scheduled life, our particular focus for 2011 will be on working with our existing residential and commercial participants to assess what actual savings and changes in behaviour they have been able to achieve”, said Brian Elmer.

“As part of that process, we will shortly be offering follow-up audits for our customers, which will help them to better understand their energy consumption patterns and find out other ways to reduce their bills.”

“By the end of the project we will have a good understanding of just how much energy the town has saved.”

Also completed as part of the Solar City project are two large iconic projects at Crowne Plaza and Alice Springs Airport, with two more underway at the new Alice Springs Aquatic Centre and the Uterne Solar Farm on the southern outskirts of town.

For media enquiries please contact Laurelle Halford from Creative Territory on 0417 222 211 or (08) 8952 9412 or laurelle@creativeterritory.com


About Alice Solar City: The Alice Springs Solar City Consortium is led by the Alice Springs Town Council and includes broad community support from the Northern Territory Government, Power and Water Corporation, Tangentyere Council, the Northern Territory Chamber of Commerce, the Desert Knowledge Cooperative Research Centre and the Arid Lands Environment Centre. Funding sources include the Australian Government, the Northern Territory Government, Power and Water Corporation, and Alice Springs Town Council.

New GPS iPhone application to guide self-drive tourists in Outback Australia

A guided tour through the ancient landscape of Outback Australia is now possible through modern technology with a new iPhone application, which triggers precise GPS points and a map without the need for mobile phone or internet coverage.

Launched today in Alice Springs by DIY Tourguide, the first iPhone application for the Northern Territory offers detailed, location aware audio commentary over a distance of more than 100km and will give self-drive tourists a new appreciation of the region as they travel.

The West MacDonnell Ranges Self-drive Audio Tour departs from Alice Springs and travels through the West MacDonnell National Park, bringing to life stories of early pioneers, Aboriginal culture, flora, fauna, history, geology and more, in areas where there is no mobile or internet access.

DIY Tourguide, who already offer CD and MP3 audio guides between Alice Springs and Uluru, and the West MacDonnell Ranges, have developed the GPS triggered tour and technology to reach the tech-savvy tourist.

Laurelle Halford, Director of DIY Tourguide says that lack of mobile phone and internet coverage in regional Australia no longer needs to be a barrier to accessing latest technology.

“Many tech-savvy tourists are already using GPS guided iPhone applications in cities and towns around the world, but over a smaller area.”

“We wanted to better entertain self-drive tourists and help them to interpret the landscape in precise locations, where they might otherwise see an empty, barren place.”

The app plays audio commentary at predetermined GPS points with the driver’s current position moving along on a map, and is packed with 80 minutes of fascinating information, travel suggestions, and an image gallery.

“The technology is not just unique in its ability to work without mobile or internet access coverage, but it is designed to optimise sample GPS locations to maximise better life of the iPhone over long distances.”

The app, also available for iPad, allows the tour audio to be played anywhere in the world, meaning tourists can re-live and enjoy their trip when they return home.
DIY Tourguide is also developing new tour routes in Outback Australia, and are translating tours into French, German and Italian to give international self-drive tourists a fresh experience of Outback Australia.

Both the iPhone and iPad applications are now available through Apple’s iTunes store. For more information visit http://www.diytourguide.com.au/

Solar campaigns win PR awards

Campaigns to encourage Alice Springs residents to sign up to solar power have been honoured with State Awards for Excellence by the Public Relations Institute of Australia presented in Darwin last night.

The campaigns for Alice Solar City were planned and implemented by Creative Territory.

“Alice Solar City is changing the way central Australian residents live and work by harnessing the power of the sun,” Creative Territory Managing Director Tracy Jones said.

“It’s a great initiative and we’re proud to have been part of its success.”

Tracy and Laurelle Halford won a Gold award for the overall Energy Champions campaign. Laurelle also won a Highly Commended award for 100 Days of Solar, a campaign to convince 100 Alice Springs residents to install hot water systems in 100 days.

“Alice Solar City was Creative Territory’s very first client when we started four-and-half years ago, so these awards are special to us,” Tracy said.

Tracy also congratulated other Northern Territory award winners, the Michels Warren Munday team for the campaign Support NT Caught on behalf of the NT Seafood Council and Eleanor Sheppard from the Department of Education and Training for Recruiting Quality Teachers to Deliver Quality Education.

All NT award winners go into the national Golden Target Awards to be announced in Darwin next week.

Taking Crisis Communication training to a new level with iPad

For some time Creative Territory has been offering workshops about communicating in a crisis. With our extensive experience in handling crises in the Northern Territory in particular, we’ve developed a good understanding of how communication can make or break your reputation when things go wrong.

But in delivering our training, something has always been missing – the consequences. Most crisis training includes some type of scenario exercise, but they are virtually all linear. The scenario plays out the same regardless of what people decide in the workshop itself. While they promote discussion, there are no consequences for choosing the right or the wrong path.

For six months we’ve been working on a way to get some real interactivity into the mix, so people could make choices along the way and see the consequences of those choices.

Thanks to the iPad, and a lot of work scenario planning, we’ve developed a way. And the feedback has been amazing. See Recovery in action with a free demo at this link.

Here are some comments from our first workshop, held in Alice Springs last week:

“We’ve only been going for two minutes and I’m already more engaged in this than I have ever been in a workshop before.”

“The iPad delivery is cool. We were all sitting there waiting for our turn to play.”

“At first I wanted a whiteboard to write everything down on, but then I realised we didn’t need one.”

“It’s great that there are consequences for what you decide. It makes it more real.”

We’ve called our new workshops Recovery, because we teach our clients that this is where your decisions need to be leading whenever you are faced with a real or potential crisis. The decisions you make and the things you say in the heat of the moment can have a lasting impact on your reputation and bottom line.

Recovery is presently undergoing trials in the Northern Territory and Queensland, with plans to launch it in Darwin in October.

New ways to reach your NT audience

Posted by Janelle Rees

I’ll let you in on a little secret – up to one third of the NT’s potential free-to-air audience isn’t being reached by the traditional channels.

The introduction of Channel 10 in May 2008 and the upcoming introduction of regional advertising footprints by SBS will permanently change the face of Territory television advertising.

So what does that mean for your business?

To borrow a few clichés, by jiggling your advertising budget around even just slightly, you can borrow from Peter to pay Paul and reap some of the following benefits:

- Get ahead of the crowd. No everyone is doing it. This is your opportunity to get out in front and expand your reach beyond your competitors.

- ‘Brands look bigger in a small space’, says the SBS marketing tagline. SBS has the shortest ad breaks on commercial TV, giving viewers less time to get bored of ads and tune out. Channel Ten is growing its client base, but those ad breaks with vision of the Territory and annoying music everyone talks about are a sign they’ve got plenty of ad space available for you.

- Talk to someone new. Channel 10 primarily targets a younger audience than their competitors. SBS reaches more tertiary educated professionals and managers than all the other channels. Start a conversation with a more targeted audience – they’ve probably been waiting for you to get in touch.

- Spend less to get more coverage. At the moment, the cost entry points for SBS and Channel 10 are lower than their competitors and it is potentially easier to get sought-after placements during primetime.

While Channel 10 is only available in Darwin, SBS will be offering two advertising footprints: Darwin; and SA+NT, covering the remainder of the Northern Territory. Almost half of Territorians live outside Darwin and Palmerston, so the SA+NT footprint might be handy for reaching your consumers in some of those out-of-the-way places.

And now something for those who are impressed by statistics – or who need help selling it to senior management. Across regional Australia*, SBS’s regional audience share is around 5 to 6 per cent, depending on which survey period you are reviewing. Channel 10 enjoys an audience share of 15 per cent. That’s a total of 20-ish per cent out of a total 64 per cent of people watching commercial, free-to-air TV on any given night. Or to put it another way – a third of your potential viewing audience.

So should you do next? Think about integrating SBS and Channel 10 into the advertising mix for your next campaign. Expand your current campaign to include these channels. The sooner you get onboard, the sooner you will be able to start enjoying the results.

*Regional Australia: Australian viewing audiences outside the five capitals, Sydney, Brisbane, Melbourne, Adelaide and Perth.

Want more information?

Free TV Australia:
http://www.thinktv.com.au/

ABS NT population statistics:
www.abs.gov.au/ausstats/abs@.nsf/Products/851BBD844853978CCA2574EF001387AA?opendocument