The Art of Event Staging

By Jeannette Button
Many people have a misguided view of PR people as champagne popping, event staging socialites. If only that could be closer to the truth. With over twenty years in PR I have had my share of campaign launches, Lord Mayor “dos”, community events and official openings. My Dad says I would go to the opening of an envelope – but that’s just not true.

I am currently organising an official opening for a client and my stomach is in knots. You would think by now I could do it with my eyes closed but every event is different and comes with its own idiosyncrasies or clients?

There are six things I am reminded of however with every event:

1. Have a clear purpose: What are we here for, announcing or opening and will anyone else be interested.

2. Be organised: There is nothing worse than pulling guests and suppliers together at the last minute. An event template works wonders for me while others prefer a more organic approach. The main thing is to try to think of every aspect of the event from the invitation to the closing ceremony and make sure you have it covered. Step though the event if it helps as it is amazing what we sometimes simply overlook.

3. Consider the timing: What other events will you be competing with? Is it just me or are the Christmas parties held earlier every year? No matter how devoted people are to your cause, be realistic about how much time we can expect of them and what other obligations they will already have.

4. Follow up invitations: RSVPs are not everyone’s strong point. Be prepared to follow up on invitations, especially if sent via email. Despite the benefits of an electronic invite, they are easily lost in the Inbox, are seldom printed out and are often overlooked as junk mail. And everyone in the Top End knows that Territorians are notoriously bad at replying to RSVPs.

5. Be flexible and creative: Even the best laid plans can go astray for one reason or another. Be prepared to reformat, revamp or reschedule an event so that it delivers the best outcomes for your client.

6. Relax and celebrate: Once the event is over take a deep breath, remind yourself that the knots in your stomach were worth it and maybe, in a few weeks or so, you may consider managing another plaque-revealing, champagne-popping event.
Twittercue: 6 tips for successful event staging http://bit.ly/tBFE5v #topend #events

Why every retail and hospitality business needs to get on to Foursquare

By Tracy Jones

There’s a revolution going on in the social media world that will change the way retail and hospitality businesses interact with the public – Foursquare.

And anyone who thinks they can ignore this platform like all other social media networks should think again – your business is probably already on it.

Foursquare is essentially a tool that allows people to mark places on an electronic map and post comments about them. Using mobile phones, users can “check in” to these places and share their views with the world.

The places people tend to mark are shops, restaurants, cafes, hotels and entertainment and tourist venues.

What makes Foursquare different from other social networks is its ability to locate nearby places and tell you in full detail what other people think of them – good and bad.

Here’s how it works. If you stand in the middle of Smith Street Mall and log into Foursquare using your mobile phone, the application brings up a list of places nearby including cafes, apartments, hotels and bars.

Now click on the “Tips” and you’ll get a list of what people think about these places. Here are a couple of real examples (without the names of the venues):

• “The banana spring rolls are tremendous.”
• “Not a fan of the prices here.”
• “One of the best restaurants in Darwin.”
• “Try the rice noodle soup with crispy chicken … delish.”
• “Girl at the front desk is rude.”
• “Avoid this place like it’s on fire.”

My bet is that 90 per cent of the Darwin businesses listed on Foursquare now have no idea they are there, let alone what people are saying about them.

If you’re not convinced about the value of being on Foursquare yet, here are four good reasons you should reconsider:

1. Go viral: If one person checks in to your business, they share the news with 50 or more friends on Facebook and Twitter. If 10 people check in, that’s 500. You can do the maths…

2. Get honest customer feedback: If someone checks in and loves your steak burger, you’ll find out straight away, along with all their friends. Conversely, if someone hates your schnitzel, everyone will find out. But at least you can do something about it.

3. Offer special discounts to people nearby: You can check out Foursquare places that are close to you and see if they have any special offers for anyone who checks in. Curve Café at Darwin Waterfront offers a “buy a drink and get a drink for a friend” for every second check-in. Worth a visit.

4. Reward your loyal customers: Get a loyalty program without the expensive set-up costs. Offer a free meal for every 10th check-in to your business. It’s easier to keep existing customers than to find new ones.