NT Facebook membership up 20% in six months

Facebook membership across the Territory has grown by more than 20 per cent over the past six months, according to the latest statistics compiled by Creative Territory.

There are now almost 85,000 Facebook users who list the Territory as their home, including 64,860 in Darwin and 12,920 in Alice Springs.

The raw data, drawn from Facebook’s advertising tool, shows more substantial increases in smaller centres such as Nhulunbuy and Tennant Creek. However, this is likely to be the result of more accurate data collection as the number of Territorians listed in “unknown” towns as dropped considerably since Creative Territory first started collating this data.

Facebook membership	Jun 11	Sept 11	Dec 11	Six-month Growth %
Total NT	69,620	72,420	84,580	21.49
Darwin	50,240	52,020	64,860	29.10
Alice Springs	10,060	10,260	12,920	28.43
Katherine	2,640	2,780	3,360	27.27
Nhulunbuy	1,280	1,380	1,960	53.13
Tennant Creek	780	880	1,160	48.72

Facebook usage is highest among Territorians in their 20s with almost 30,000 members. But don’t think that Facebook is not an effective means to reach older Territorians – there are still more than 10,000 Territorian members aged over 50.

While both men and women use Facebook at around the same rate while they are younger, women are more likely to be members as they age.

While LinkedIn continues to enjoy stronger growth than Facebook in the Territory, it has a long way to go before it catches up. At 31 December it boasted 11,091 Territorian members, about one-eighth the following.

LinkedIn Membership	Jun 11	Sep 11	Dec 11	Six-month Growth %
All major centres	8,177	9,494	11,091	35.64
Darwin	6,219	7,214	8,254	32.72
Alice Springs	1,344	1617	1845	37.28
Katherine	252	308	367	45.63
Nhulunbuy	462	555	625	35.28