1. I will update my corporate profile. A good company profile is essential to selling your services to new clients and to attach to tenders. Make a point to update yours this year to save you time later.
2. I will finally do that media training. Don't wait for a crisis before you learn the basics of dealing with the media.
3. I will do my forward plan for the year before the end of March. Actually, I'd be happy if you managed to get it done before September.
4. I will update my website and remove profiles of the staff who left three years ago. Most of us are guilty of letting our websites get out of date. One of the ways to avoid this is to remove information that dates easily.
5. I will learn how to use Facebook, Bebo, Tagged, YouTube or LinkedIn. If not, make sure your children show you one of them.
6. I will schedule at least five networking functions with my peers and colleagues. It's easy to lose touch with peers and colleagues in the heat of doing business. Put them in your diary like every other important task.
7. I will subscribe to at least three newsletters, blogs, forums or publications that will help me learn more about my industry. Don't lose touch with the latest trends and news in your own industry.
8. I will check the news every day. Know what's going on in the world around you. If you can't catch the TV news, read a paper, listen to the radio or get your news online.
9. I will keep an eye on my competitors. After all, they might be doing something good that you can do better!
10. I will try at least one new marketing idea that I haven't been game to try before. Go out on a limb. Take a chance. Get creative. You might be surprised at your success.
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